Videos created as a part of Morris Animal Foundation’s paid media campaign, intended to be evergreen content. “Science to Save Animals” was the main messaging tying the elements together, by marrying an emotional appeal to animal lovers with the impact of the Foundation’s research.

My task was to create a wide variety of video elements to be placed on various social platforms as paid media. I sourced stock footage, assisted with the creation of scripts, provided voiceover, and did the final editing and motion graphics.

Posted here are some of the assets including versions showcasing the range of animals the Foundation funds research for, and then assets more specifically calling out issues in canine health.